Chopard is a Swiss luxury watchmaker founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. The brand is known for its high-quality timepieces and has a strong reputation in both the watch and jewelry sectors. Chopard is particularly recognized for its involvement in the world of motorsports and its association with the Cannes Film Festival, where it produces the prestigious Palme d’Or trophy.

Chopard’s notable collections include the Happy Diamonds, Mille Miglia, and L.U.C lines, which showcase a range of complications and innovative designs. The brand has been family-owned since 1963 and has maintained a commitment to craftsmanship and quality, often incorporating ethical sourcing practices in its materials.